Sony Alpha a7 III

Excellent value for money ; Improved battery stamina ; Fast and responsive autofocus system ; Revised button layout for intuitive control

AF point illumination could be improved ; Convoluted menu system ; Thin plastic port covers aren’t weather-sealed ; Handles poorly with large gloves in cold climates

Stellar low-light/high ISO capability ; Much-improved handling ; Fast 10 fps shooting ; Excellent autofocus ; Sharpest 4K video of any Sony full-frame camera ; Double the battery life of the last model

EVF and viewfinder not quite as good as rivals ; Two SD card slots but only one is high-speed UHS-II ; Not as weather-resistant as the Fujifilm’s X-H1 ; No 10-bit video output like Panasonic’s GH5s

The Sony Alpha A7 III might not have the highest resolution, fastest shooting speed or best video quality. But by borrowing features from the flagship A9 and A7R III, it's uniformly excellent at everything.

Excellent value for money ; Improved battery stamina ; Fast and responsive autofocus system ; Revised button layout for intuitive control

AF point illumination could be improved ; Convoluted menu system ; Thin plastic port covers aren’t weather-sealed ; Handles poorly with large gloves in cold climates

Simply put, the Sony A7 III is the finest example of the most affordable full-frame camera on the market. It’s a sensational camera for the money and compliments the ever-evolving Sony A7-series quite brilliantly.

Excellent still image quality ; Excellent 4K video ; 10 FPS continuous shooting ; Significantly improved battery life ; Best value in its class

Slightly heavier than mark II model

24MP full-frame BSI sensor. 10fps with tracking. 5-axis stabilization. 4K HDR video. Silent shooting available. Tilting touch LCD. Dual SD slots. Vastly improved battery. Focus joystick. Flat profiles available.

Screen not true vari-angle. Only one card slot is UHS-II. No in-body flash. Accessory required for time-lapse. Shooting buffer must clear to start video. Dense menu system. Omits PC sync socket.

The Sony a7 III looks a lot like the a7 II, but the upgrades inside are palpable. Its sensor offers the same resolution, but the BSI design improves high ISO performance. The autofocus system is vastly improved, with much wider coverage and 10fps...

Best value in class ; Great image quality ; 10fps image shooting! ; Excellent controls and grip ; Reliable battery life

Menu system could use a complete redesign ; EVF sub-par compared to rest of the Alpha line

Ultimately, you can have fantastic all-around performance with the A7 III or megapixel overkill with the A7R III. Both are great cameras, but one is far more suitable for the niche of professionals who specialize in detail-oriented photography, while...

Incredible value ; Excellent image quality ; Good for video ; Speedy autofocus and tracking

Small physical buttons ; Battery life could be improved

A superstar all-rounder that gives you pretty much everything you need and more - all for a very, very attractive price.